Wizkid Net Worth Ayodeji Ibrahim Balogun, famously called Wizkid, is a Nigerian musician and lyricist who has transitioned from a budding artist in Surulere to achieving worldwide music stardom. Through his popular albums, fully-booked tours, partnerships, and prosperous business endeavors, he has accumulated a substantial net worth of $4 million by 2024. However, that’s not the end of it. Wizkid has been a true pioneer, starting from producing EPs in his early career to launching his revolutionary album “Made in Lagos”, his influence on Afrobeats has been significant not just in Nigeria but globally.
Wizkid Profile Summary
Real Name: Ayodeji Ibrahim Balogun
Stage Name: Wizkid
Date of Birth: 16th July 1990
Place of Birth: Surulere, Lagos
State of Origin Ogun State
Nationality: Nigerian
Profession Singer, Songwriter
Age: 33 years
Height: 5 foot 3 inches
Weight: 132lbs
Marital Status: Single
Education: Lagos State University
Record Label Starboy/RCA Records
Twitter: @wizkidayo
Instagram: @wizkidayo
Real Name: Ayodeji Ibrahim Balogun
Wizkid Net worth
wizkid’s net worth is estimated to be over $4 million in 2024, which he earned through a combination of record releases, live performances, endorsements, and commercial ventures. Since the start of his career, Wizkid has been recognized for crafting distinctive sound combinations that seamlessly fuse afrobeat, pop music, and R&B. The substantial wealth he has amassed in the last ten years is a direct reflection of his dedication, skill, and achievements.
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Wizkid Biography
Ayodeji Ibrahim Balogun, born on July 16, 1990, is professionally known as Wizkid, a Nigerian singer and songwriter from Ojuelegba, Surulere, Lagos. Wizkid is a key figure in the emerging Afrobeats genre, blending Afrobeats, afropop, R&B, afrobeat, reggae, dancehall, and pop in his music. He started his music career at 11 and later released an album with the Glorious Five, a group he formed with friends from church. In 2009, Wizkid signed with Banky W’s Empire Mates Entertainment (E.M.E) and gained fame with his hit song “Holla at Your Boy” from his debut album, Superstar (2011), which also featured singles like “Tease Me/Bad Guys” and “Don’t Dull.”
He released his self-titled second studio album “Ayo” in September 2014, with six singles such as “Jaiye Jaiye”. Wizkid departed from E.M.E. after the expiration of his contract. Wizkid gained global fame in 2016 for his collaboration with Drake on the hit single “One Dance”, which topped the US Billboard Hot 100 and charts in 14 other countries. This accomplishment led Wizkid to enter the Guinness World Records as the first afrobeats artist. In March 2017, he inked a multi-album contract with RCA Records and dropped his third studio album, “Sounds from the Other Side”, the same year. The album featured five singles, including “Come Closer” with Drake.
Net Worth Growth
Wizkid made an impressive $30 million between 2018 and 2023.
Below is a table displaying his yearly net value for the years 2017 to 2023 Year Wise Net Worth
2023 $30 million
2022 $26 million
2021 $21 million
2020 $20 million
2019 $15 million
2018 $5 million
2017 $4 million
Source of Wealth
Wizkid is a famous singer, popular for his great music worldwide. You probably enjoy his songs already. Besides making hit tracks, he’s good with money too, as seen in his impressive net worth. Now, let’s talk about his music journey first. Wizkid started performing at his mom’s church when he was just 11. In 2009, he released “Holla at Your Boy,” a song that became a sensation across Africa.
After joining EME Music, a famous music company, Wizkid released “Superstar” and “Ayo” albums over five years. These albums contained hit songs like “Pakurumo” and “Love My Baby,” solidifying his position as a rising star in Nigeria. Wizkid later started his own label, Starboy Entertainment, to have more say in his music and try different styles, partnerships, and business opportunities. Running his label allows him to make money not just from his songs but also by guiding other artists signed with him.
In 2016, Wizkid and Drake released “One Dance,” which made Wizkid famous worldwide. This song attracted more collaborations, boosting his earnings. His recent album, “Made In Lagos,” has already gathered over 1.02 billion streams in the US alone, making him millions annually. This trend is likely to continue growing. Wizkid’s music success is due to his talent, great music production, and unique sound. Later on, we will discuss how Wizkid has built his wealth from multiple income sources.
Brand Endorsements
Wizkid has not only achieved success in his music career but has also gained substantial earnings through his brand endorsement agreements. It is unsurprising that leading companies of great value would be interested in being connected with the Starboy brand. Wizkid’s charismatic persona and global popularity have attracted the interest of both local and international companies keen on partnering with him.
Wizkid & Tecno Mobile
In 2020, Wizkid signed a significant endorsement deal with Tecno Mobile, becoming a brand ambassador for the company with a contract value of $150,000.
Wizkid & United Bank of Africa (UBA)
In 2019, Wizkid was appointed as the brand ambassador for UBA, one of Nigeria’s largest banks. The deal he signed with UBA is worth an impressive $3 million, showcasing his wide popularity.
Wizkid & Ciroc
In 2018, Wizkid secured a significant partnership with Ciroc to represent the brand as their ambassador, enhancing the sophistication of his brand portfolio. Despite announcing the collaboration on his social media, specific terms and financial aspects of the agreement were not revealed.
Wizkid & Pepsi
In 2012, Wizkid secured a profitable $300,000 sponsorship contract with Pepsi, resulting in a highly popular moment for the company. Subsequently, Pepsi renewed their partnership with Wizkid for one more year, followed by an additional five years. Over the duration of being Pepsi’s brand ambassador, Wizkid earned an approximate total of $1.8 million.
Wizkid & MTN
In 2013, MTN entered into a brand ambassador agreement with Ayodeji Ibrahim Balogun, also recognized as Wizkid, a highly accomplished and influential Nigerian musician. The agreement amounted to $115,000 and spanned one year. Following the conclusion of the first year, MTN extended Wizkid’s contract for an additional two years, thus retaining him as their brand ambassador for a complete duration of three years.
Wizkid & Glo
In 2015, the renowned Afrobeats musician Wizkid made a decision to change his sponsorship agreement from MTN to GLO. Reports suggest that GLO presented him with a contract valued at $328,000, which was twice the sum he had been receiving from MTN.
Wizkid & Guinness
During the Guinness world concert, Wizkid was presented with an endorsement offer from Guinness, a prominent alcoholic beverage company. Although the specifics of the agreement were kept confidential, it was rumored to be valued at millions of Naira.
Wizkid & NIKE
Nike signed a one-year contract with Wizkid in 2018 for $20,000 following a five-year jersey deal between NFA and Nike. After the initial year, Nike opted to extend the contract for an additional year.
Wizkid and Dolce & Gabbana
In 2015, Wizkid was presented with an endorsement opportunity by Dolce and Gabbana, allowing him to participate in a runway show with British supermodel Naomi Campbell. The deal was said to be valued at $10,000.
Wizkid & Puma
In 2020, Puma, the global sportswear corporation, presented Wizkid with a lucrative contract totaling $1 million. Another source of income for Wizkid is through collaborations with other musicians. Over the last decade, he has worked with a diverse range of artists from various music genres. Let’s now explore some of Wizkid’s notable collaborations over his career.
Live Shows
Wizkid’s remarkable skill has secured him a spot as one of the most in-demand artists in Nigeria and other countries. He has performed at numerous prestigious events and shows, both locally and globally. In 2018, Wizkid achieved a significant milestone by becoming the first African musician to have a sold-out show at London’s renowned O2 Arena, where he headlined the Afro Republik concert. This event attracted fans from around the world, highlighting Wizkid’s global popularity and capacity to captivate audiences with his dynamic performances.
Awards and Accolades
Wizkid has been recognized for his contributions to the music industry with numerous accolades, such as MOBO Awards, BET Awards, MTV Europe Music Awards, and a Grammy Award for his collaboration on Beyoncé’s “Brown Skin Girl.”
Wizkid has landed deals with popular brands like Nike, Puma, Pepsi, and others worldwide. In November 2023, he mentioned a possible switch to sports from music. If Wizkid pursues sports, he could attract betting companies in Nigeria and internationally. His reputation may lead to partnerships and endorsements with respected betting firms.
Here are some of Wizkid’s endorsement deals
Pepsi – Worth $350,000
MTN – Worth $115,000
GLO – Worth $328,000
Puma – Worth $1 million
UBA – Worth $3 Million
Dolce and Gabbana – Worth $10,000
Current Net worth
Forbes reported that Wizkid is the wealthiest musician in Nigeria, with an estimated net worth of $30 million. Conflicting reports suggest his worth may range from $20 million to over $35 million, but the singer’s true net worth remains undisclosed due to his preference for privacy.
Here are a few of his cars and their worth.
Wizkid Car Collections:
- Lamborghini Urus (₦80 Million)
- Porsche Panamera (₦60 Million)
- Mercedes Benz G63 AMG (₦58 Million)
- BMW X6 Crossover (₦9 Million)
Personal Life and Family
Despite being globally famous, Wizkid keeps his personal life private. He is a devoted father to his four children named Boluwatife, Ayo, Zion, and one whose name is not disclosed. The children were born in 2011, 2016, 2017, and 2022, respectively. On August 18, 2023, in London, Wizkid mourned the loss of his mother, expressing it as the most profound pain he had ever experienced. He works hard to maintain a balance between his public image and his role as a family man. Wizkid’s commitment to safeguarding his loved ones while managing the pressures of fame is evident in his need for privacy.
The Artistry of Wizkid: Style and Influence
Wizkid is known for his unique vocal style, which includes smooth melodies and meaningful lyrics. He showcases versatility and innovation by combining traditional African sounds with modern beats. Beyond music, Wizkid represents the changing African identity by blending cultural roots with modern elements in his music and public image.
