Install & Watch Sportsnet NOW on FireStick: Let’s be honest — sports and TV have been inseparable for decades. Whether it’s the thrill of a last-minute goal or the agony of watching your team blow a lead (again), the bond between fans and their screens is real. But the game is changing — and no, I’m not just talking about your team’s defense. More and more of us are cutting the cord and ditching cable in favor of streaming. It’s like the Wild West out here, but instead of horses and saloons, we’ve got OTT platforms battling for our attention. ESPN+, DAZN, BT Sports… and now, Sportsnet NOW has entered the chat.

What Is Sportsnet NOW?

Think of it as your 24/7, all-you-can-stream buffet of sports content. Live games, highlight reels, analysis, interviews — if it involves a ball, puck, or ring, you’ll probably find it here. There’s just one catch: it’s only available in Canada. But hey, that’s what VPNs are for. (More on that in a sec.)

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Why You Might Want to Use a VPN (Seriously)

Look, I’m not going full tinfoil hat here, but your internet service provider (ISP) can literally see everything you stream. Add hackers and nosy third parties to the mix, and things start to feel a little… exposed. That’s why I always use ExpressVPN on my FireStick. It’s fast, secure, and super easy to install. Plus, they’ve got a 30-day money-back guarantee — so if you’re not into it, no harm done. Bonus: It also lets you watch geo-blocked content like Sportsnet NOW from outside Canada. Win-win.

Sportsnet NOW Subscription Plans

Alright, let’s talk numbers. Here’s what you’re looking at if you want to subscribe:

SN NOW Standard – $14.99/month or $149.99/year
Includes NHL (in-market and national), MLB (Blue Jays), NBA (Raptors), curling, tennis, and more.
SN NOW Premium – $34.99/month or $249.99/year
Everything from the Standard plan, plus over 1,300 out-of-market NHL games (via NHL LIVE), rugby, Bundesliga, FA Women’s Super League, and even WWE Network.
WWE Network Only – $14.99/month
For the wrestling die-hards. Includes pay-per-views, RAW, SmackDown, NXT, documentaries — the whole shebang.
SN NOW + WWE Bundle – $24.99/month
The best of both worlds. Sports + Suplexes.

Supported Devices

You can watch Sportsnet NOW on pretty much anything that has a screen. Here’s the lineup:

Desktop/Laptop (via browser)
Smartphones & Tablets
Apple TV, Android TV
Amazon Fire TV & FireStick
Xbox One, Series X/S
PlayStation 4 & 5
Samsung Smart TVs
Ignite TV
Google Chromecast

How to Install Sportsnet NOW on FireStick

Installing it is actually way easier than assembling IKEA furniture. Here’s how you do it:

On your FireStick home screen, scroll to Find.
Click Search and type in “Sportsnet NOW”.
Select the app from the list — it should pop up under the Apps & Games section.
Click Download or Get to install it.
Once installed, open the app, sign in, and start watching!

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How to Step UP ExpressVPN For Streaming

If you’re using streaming apps (especially the free or low-cost ones), you really should protect yourself. That IP address of yours? It’s practically an open invitation to trackers, ISPs, and whoever else wants a peek.

Here’s a quick breakdown of how to set up ExpressVPN on FireStick (because I’ve done this more times than I’d like to admit):

Subscribe to ExpressVPN — they’ve got a 30-day refund policy, which I may or may not have tested once.
On your FireStick, go to Find > Search.
Search for “ExpressVPN” and download the app.
Open it up and log in using the credentials from when you signed up.
Click the big ol’ power icon to connect. Boom — you’re secure.

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If you’re like me and believe that sports should be easy to watch, not buried behind a dozen subscriptions or blackouts, then Sportsnet NOW might be your new best friend. The content is solid, the interface doesn’t make you want to throw the remote, and with a VPN, it’s accessible from just about anywhere. Whether you’re in it for the hockey, the wrestling, or just want a reliable way to stream live sports on your FireStick without all the cable nonsense, this setup delivers. Now go grab some snacks — it’s game time.

How to Add and Set Up Sportsnet NOW on Your FireStick

If you’re like me and constantly bouncing between sports apps, adding Sportsnet NOW to your FireStick home screen is one of those small things that makes life a little easier. Trust me — digging through menus every time you want to watch a hockey game gets old real fast.

Pin Sportsnet NOW to Your FireStick Home Screen

From your FireStick home screen, scroll over to the “See All” button — it’s usually the last tile in the “Your Apps & Channels” row. Click it.
Find the Sportsnet NOW app in the list (it might be buried somewhere — mine was hanging out near some random golf simulator app I forgot I downloaded).
Press the menu button (three little lines) on your remote.
Select “Move” and then drag the Sportsnet NOW app to the top row. Put it somewhere you’ll actually remember — I stick mine right next to Netflix because, well, priorities.
Hit Select to lock it in. Boom. Sportsnet NOW is now front and center.

Setting Up Sportsnet NOW on FireStick

Okay, let’s talk setup. Before you can watch anything, you’ll need an account and a subscription. Here’s the short-and-sweet version of how to do that:

Grab your phone, tablet, or laptop (anything with a browser) and head over to the official Sportsnet NOW site.
Click the Sign In button at the top right.
On the next screen, find the “Click Here” link to register for a new account. It’s not the most obvious, so don’t feel bad if you missed it the first time. I did too.
Fill out your info — name, email, password, probably your soul — then click Next.
Choose your subscription plan (I went with the Premium because I like options), plug in your payment info, and click Submit Order.
Congrats, you’re officially in.

Logging in from FireStick

Launch the Sportsnet NOW app you just added to the home screen.
From the side menu on the left, scroll down to Sportsnet NOW and click it.
Hit Sign In. Then select “Sign in with your Sportsnet NOW account.”
If you’re already subscribed through a TV provider like Rogers, Shaw, or Bell, you can choose the “TV Provider Sign-In” instead.

Pro tip: If you’re in the U.S. or anywhere outside Canada, this is your cue to fire up your VPN. No VPN = No stream. Sorry, I don’t make the rules.

What’s Inside the App?

Once you’re in, the layout’s pretty straightforward. Here’s a quick tour:

Home: This is your dashboard — catch Top Videos, Live NHL/MLB/NFL games, and original content. Think of it as the sports bar of the app.
Highlights: Great if you missed the game (or just want to relive that 9th inning homerun without the stress). News, replays, buzzer-beaters — it’s all here.
Schedule: Literally a calendar for all upcoming games — NHL, NBA, MLB, Rugby, Soccer, WWE… if it moves, it’s on the schedule.
Replays: For those of us who fall asleep before the 3rd period. Yes, I’m calling myself out.
Shows: Original series and documentaries. A nice bonus if you’re into behind-the-scenes stuff.
Settings: Boring but important — manage your subscription, account info, and log-ins here.

Navigation is smooth, and honestly, the app runs way better than some of the other sports apps I’ve tried (looking at you, glitchy MLB app circa 2021).

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Final Thoughts

So, is Sportsnet NOW worth it? If you’re a die-hard fan of Canadian sports or just love having access to multiple leagues under one roof — yes, absolutely. The UI is clean, the content is stacked, and it’s one of the better sports apps out there right now. The only downside? It’s Canada-only — unless, of course, you’re savvy enough to use a VPN (which, let’s be real, you probably are if you made it this far). Set it up right, and Sportsnet NOW turns your FireStick into a mini sports universe. Now go enjoy the game — you’ve earned it.

FAQs

Is Sportsnet NOW free with any TV provider?

Sportsnet NOW is available through select TV providers like Rogers, Shaw, Telus, Bell, and a few others. If you’re already subscribed to one of these and your package includes Sportsnet, you might be able to sign in without paying for a separate subscription. That said, not all packages are created equal, so it’s worth double-checking with your provider.

Can I watch Sportsnet NOW in the U.S. or outside Canada?

Technically, no — it’s geo-restricted to Canada. But if you’re traveling or living abroad, a good VPN (like ExpressVPN) can help you bypass those restrictions and stream Sportsnet NOW from just about anywhere. Just make sure to connect to a Canadian server, and you’re good to go.

Does Sportsnet NOW stream in HD or 4K?

Sportsnet NOW supports HD streaming, and some content is available in 4K — but it depends on the event, your device, and your internet speed. Don’t expect every curling match to be in ultra-HD, but marquee games like NHL and MLB often come through looking pretty sharp.

Can I cancel my Sportsnet NOW subscription anytime?

Yes, the monthly subscriptions are pretty flexible. You can cancel anytime, and you won’t be charged for the next billing cycle. The annual plans, though, are non-refundable once billed — so make sure you’re committed if you go that route.

How many devices can I use with one Sportsnet NOW account?

You can sign in on multiple devices, but only two streams can run at the same time. So if you’re watching a game on the FireStick and someone else is streaming a match on their phone, that’s your limit — no third wheel allowed.

Is there a delay when watching live sports on Sportsnet NOW?

Yeah, there can be. Like most streaming platforms, Sportsnet NOW isn’t 100% real-time. Expect a delay of 30 seconds to a minute behind cable broadcasts. So maybe avoid checking Twitter if you’re watching a tight game — spoilers are brutal.

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