Install & Use Willow on FireStick: If you’re a cricket fan, you know the excitement never stops. From test matches to T20 leagues, there’s always a game to catch. However, finding a reliable source for full cricket coverage can be a challenge. That’s where the Willow app shines. In this guide, I’ll walk you through installing the official Willow app on your FireStick. I’ll also explain how to subscribe, sign in (or link your cable provider), and use the app effectively. These steps apply to all Fire TV devices, including FireStick Lite, FireStick 4K, and Fire TV Cube.
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What Is Willow?
Willow is a U.S.-based pay TV sports channel entirely dedicated to cricket. Whether it’s live matches, replays, or expert analysis, Willow delivers non-stop cricket coverage. Primarily aimed at Indian, Pakistani, and other South Asian audiences, the Willow channel is often included in Hindi-language cable TV packages. For cord-cutters or fans without cable, Willow also offers direct monthly and yearly subscription plans through its app. While access is limited to select regions, the service is budget-friendly and well-loved by passionate cricket followers.
How to Subscribe to Willow
There are two main ways to access Willow:
- Purchase a monthly or yearly subscription directly through the Willow website (available in select regions), or
- Use a cable TV subscription that includes the Willow channel.
Let’s go over both options in detail, starting with the direct subscription method.
Option 1: Purchase a Monthly or Yearly Willow Subscription
To get started, head to the official Willow TV website using a web browser on your computer or smartphone.
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You may be greeted by a pop-up promoting an upcoming cricket event (like the T20 World Cup). Simply click the “X” to close it.
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Look for the blue “SUBSCRIBE” button located toward the middle left of the screen and click it.
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You’ll be redirected to the sign-up page.
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Enter your email address and create a password.
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Check the boxes for “I’m not a robot” and “I agree to the privacy policy and terms of service.”
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Then, click the “REGISTER” button.
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On the next page, you’ll see the available subscription plan details.
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If you’d like to switch between the monthly or yearly plan, click on the “Change plan” link.
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Click “SELECT” under your preferred plan.
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Fill in your billing information:
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Full Name
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Card Number
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Expiration Date
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CVC
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Zip Code
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Finally, click the “SUBSCRIBE” button and follow the prompts to complete your payment.
Once you’ve subscribed, you’re ready to start streaming cricket content directly through the Willow app!
Cable TV Subscription: Watch Willow Through Your TV Provider
Another way to access Willow is through a traditional cable or satellite TV subscription. Many popular TV providers include the Willow channel in their South Asian or sports packages. Below are the details for each provider and how to get started:
DISH Network
You can subscribe to Willow through DISH by calling 800-823-4929 or visiting the DISH website. Willow and Willow HD are included in several international packages, such as:
- Hindi Mega Pack
- Hindi Elite Pack
- Bangla Mega Pack
- Urdu Pak Mega Pack
- Punjabi Mega Pack
- Telugu Package
- Tamil Mosaic Pack
You’ll find Willow on channel 712, and Willow HD on channel 9997.
Verizon Fios
Verizon Fios also carries Willow. Contact them at 800-837-4966 or visit the Fios website to see if service is available in your area. Willow is available on channel 806 and is included in the Fios Sports Pass.
Sling TV
Sling TV is a contract-free, streaming-based TV service that offers Willow in multiple packages. You can subscribe monthly or yearly.
- Willow is available individually or through the Hindi, Telugu, Urdu, Tamil, and Bangla packages.
- Visit the Sling website or call 1-855-372-8004 for more information.
Sling is a top choice for streaming cricket live with Willow.
Spectrum
Willow is available through Spectrum TV Gold. To subscribe, visit the Spectrum website, or log in to your Spectrum account to check availability and add the Willow channel to your package.
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Google Fiber
Google Fiber TV includes Willow as part of its Sports Package. Willow is on channel 244.
To subscribe or modify your package:
- Visit the Google Fiber website
- Or call 866-777-7550
If you’re already a customer, simply sign in and add the Sports Package.
Xfinity
If you’re an Xfinity subscriber but don’t see Willow in your lineup, you can add it by contacting Xfinity support at 800-266-2278 or by visiting the Xfinity website.
Optimum
On Optimum, Willow is available on channel 1171. It comes with either the Hindi Pack or Optimum Sports Pack. Learn more or modify your plan by visiting the Optimum website or reaching out to customer support.
CenturyLink
CenturyLink subscribers can tune in to Willow on channel 668, and Willow HD on channel 1668.
If you’re having trouble accessing it, call 1-800-244-1111 for help.
How to Install Willow on FireStick Using the Amazon App Store
Now that you know how to access Willow via subscription, here’s how to install the official Willow app on your FireStick device:
- From your Fire TV home screen, select the Find option.
- Click on the Search tile.
- Using the on-screen keyboard, type Willow, and select the first suggestion.
- Browse through the results.
- Under Apps & Games, select the Willow app tile.
- On the Willow app page, click Get or Download to begin installation.
Once installed, launch the app, sign in with your Willow credentials (or link your cable provider), and start watching your favorite cricket matches live!
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How to Stream on FireStick Anonymously
Once you’ve installed your favorite streaming apps on FireStick, you’re almost ready to enjoy your content. But before you dive in, it’s important to understand a key privacy concern: your online activity is visible to your Internet Service Provider (ISP) and even government agencies. This includes everything you stream—whether it’s movies, TV shows, or sports. If you’re watching content from unofficial or free sources, even unintentionally, it could potentially lead to legal issues.
The most effective way to protect your streaming activity is by using a VPN (Virtual Private Network). A VPN hides your real IP address—such as 2401:4900:88ab:6f8a:3467:8d52:2a12:92db—and encrypts your internet traffic. This keeps your data private and helps you bypass ISP throttling, government surveillance, and geo-restrictions.
I personally use and recommend ExpressVPN. It’s one of the fastest and most secure VPNs available, and it’s fully compatible with Fire TV and FireStick devices. This guide does not promote illegal streaming. However, it’s not always easy to distinguish between legitimate and unauthorized sources. A VPN offers peace of mind, ensuring your activity remains private—just in case.
How to Install ExpressVPN on FireStick
Follow these steps to install and set up ExpressVPN on your Fire TV Stick:
- Step 1: Subscribe to ExpressVPN. It includes a 30-day money-back guarantee, so you can try it risk-free.
- Step 2: Turn on your FireStick and select Find > Search.
- Step 3: Type ExpressVPN into the search bar and select it from the results.
- Step 4: Click Download (or Get) to install the app.
- Step 5: Open the ExpressVPN app. Enter the login credentials you used when signing up, then click Sign In.
- Step 6: Click the Power icon to connect to a VPN server. You’re now protected, and your streaming is private.
For more in-depth instructions, check out our full guide on using ExpressVPN with FireStick.
How to Set Up Willow on FireStick
With the Willow app now installed on your FireStick, here’s how to get started:
1. Launch the Willow App:
- Press and hold the Home button on your Fire TV remote.
- When the menu appears, select Apps.
- Find and click on the Willow app tile.
- Wait a few seconds while the app loads.
By default, the app opens to the Live section. However, you’ll need to sign in to access live matches and highlights.
2. Sign In to Your Account:
- Navigate to the Profile tab within the Willow app.
- Select Login.
- On the following screen, click LOGIN again.
You’ll now see two sign-in options:
- TV Provider Login
- Willow Account Login (Email & Password)
We’ll start by covering how to log in via your TV provider. Would you like me to continue rephrasing the steps for logging in with your TV provider and Willow account next?
How to Sign In to the Willow App with Your TV Provider
- Select the TV PROVIDER SIGN IN button on the Willow app.
- On another device, visit www.willow.tv/activate_mvpd and keep your activation code handy.
- Enter the code on the website, complete the CAPTCHA verification, and click the UPDATE button.
- Choose your TV provider from the list.
- Enter the username and password provided by your cable or satellite TV service, then click Sign In. Follow the on-screen prompts to finish linking your account.
How to Sign In to the Willow App with Email and Password
- To sign in using your Willow subscription credentials, select the Email login option.
- Enter your email address and click Next.
- Type in your password and click Sign In.
- Click the blue SIGN IN button to complete the process.
- Congratulations! You are now signed in. You can log out anytime by going to Settings and selecting Logout.
How to Watch Cricket with Willow on FireStick
Once signed in, the app opens directly to the Live section, showcasing ongoing and upcoming matches.
- Scroll right to browse live games and scheduled events, all organized by date and time based on your device’s settings.
- Selecting an event gives you detailed information—note that some content may be limited if you aren’t signed in.
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Exploring Willow’s Content Sections
- Videos: Here you’ll find highlights, replays, and short clips organized by match. For example, under a specific match like 38th Match – Adelaide Strikers Women vs. Sydney Thunder Women, you can watch all related videos.
- Archive: This section contains highlights from recent international matches. During major tournaments like the ICC Men’s T20 World Cup or Women’s Big Bash League, you’ll find HD recaps of all games played.
- At the time of writing, events like the ICC Men’s T20 World Cup 2021 and Women’s Big Bash League 2021 were in progress, while tournaments such as the Atlanta Open T20 2021 and National T20 Cup 2021-2022 had concluded.
Willow App Settings
Inside the app’s Settings menu, you can manage your login details and access helpful information including:
- About Us
- Contact Us
- Privacy Policy
- Terms of Service
Final Thoughts
In this guide, we covered everything you need to know about installing and using the Willow app on your FireStick device. From installation and subscription to signing in and streaming cricket content, you now have all the essentials for enjoying your favorite sport without cable. If you have any questions or suggestions, feel free to leave a comment below. Happy streaming and enjoy cutting the cord!
FAQs
How much does the Willow app cost?
The Willow app offers two main subscription options for cord-cutters: a monthly plan and a yearly plan. Prices may vary slightly depending on region, but typically the monthly subscription costs around $9.99/month, while the yearly option is about $60/year. These plans allow full access to Willow’s live and archived cricket content without a cable TV subscription.
Can I watch Willow on FireStick without cable?
Yes, you can watch Willow on FireStick without a cable provider by purchasing a direct subscription through the Willow website. Once you subscribe, simply install the Willow app on your FireStick, log in with your email and password, and you’ll have full access to live matches, replays, and highlights.
Is Willow available internationally on FireStick?
Willow is primarily available to users in the United States and Canada. If you’re trying to access Willow from outside supported regions, you may encounter geo-restrictions. In such cases, using a VPN like ExpressVPN can help you stream Willow content internationally by masking your location.
Does the Willow app stream in HD?
Yes, the Willow app supports high-definition (HD) streaming, depending on your internet connection and device capabilities. Most live matches, replays, and highlights are available in HD by default. For the best viewing experience, ensure your FireStick is connected to a stable, high-speed internet connection.
Can I record matches on Willow using FireStick?
The Willow app itself does not offer built-in recording features. However, it provides full replays and highlights shortly after a match ends, so you can easily catch up on what you missed. If recording is essential, you’d need third-party hardware or software, which typically isn’t available through FireStick natively.
What kind of content does Willow TV offer besides live matches?
Willow TV is more than just live cricket. The app features match replays, expert commentary, post-game analysis, player interviews, and video highlights. It also includes archives of international tournaments and domestic leagues, making it ideal for cricket fans who want more than just the live feed.