JuJu Watkins Biography: Judea Skies “JuJu” Watkins born July 15, 2005 is an American college basketball player currently competing for the USC Trojans in the Big Ten Conference. A native of Los Angeles, Watkins attended Windward School and later Sierra Canyon School. Widely regarded as the top recruit in her class by ESPN, she earned national high school player of the year honors during her senior season at Sierra Canyon. In her freshman year at USC, Watkins made an immediate impact—earning unanimous first-team All-American honors, winning the Ann Meyers Drysdale Award, being named National Freshman of the Year, and setting the NCAA Division I freshman scoring record. On the international stage, Watkins has claimed two gold medals with Team USA at the youth level. She was named Most Valuable Player at both the 2022 FIBA U17 World Cup and the 2021 FIBA U16 Americas Championship.
JuJu Watkins Biography
JuJu Watkins is a standout guard for the USC Trojans, competing in the Pac-12 Conference. A consensus five-star recruit and ESPN’s No. 1 player in the class of 2023, she made a name for herself at Sierra Canyon School with her elite scoring ability. In her freshman season at USC, Watkins averaged 26.9 points, 7.3 rebounds, and 3.3 assists per game, showcasing her all-around talent. She also won two gold medals with USA Basketball and was named the 2024 USBWA National Freshman of the Year. Watkins had a historic 2023–2024 season, breaking the NCAA Division I freshman scoring record with 920 points. She became the sixth player in USC history to be named a First-Team All-American. In 14 games, she scored over 30 points, including a record-setting 51-point performance against Stanford—the highest single-game scoring total in the nation that year.
JuJu Watkins Biography 2025 Details
| Born |
July 15, 2005 (age 19)
Los Angeles, California, U.S. |
| Listed height |
6 ft 2 in (1.88 m) |
| High school |
· Windward School
(Los Angeles, California)· Sierra Canyon
(Los Angeles, California) |
| College |
USC (2023–present) |
| Category |
Football Biographies |
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About JuJu Watkins
Judea Skies “JuJu” Watkins is an American college basketball player for the USC Trojans of the Big Ten Conference. Watkins attended Windward School and Sierra Canyon School, both in her hometown of Los Angeles.
JuJu Watkins Wiki
- Born: 15 July 2005 (age 19 years), Los Angeles, California, United States
- Current team: USC Trojans women’s basketball (#12 / Guard)
- Height: 88 m
- Education: Sierra Canyon School (2021–2023), Windward School (2017–2021)
- Nationality: American
- League: Big Ten Conference
Early Life and High School Career
Watkins began playing basketball at the age of seven in a local park league. She trained under former NBA assistant coach Phil Handy and has cited WNBA star Arike Ogunbowale as one of her inspirations. As a freshman at Windward School, she averaged 21 points and nine rebounds per game, leading her team to the CIF Southern Section Open Division final and the regional championship game. She was named Los Angeles Times Player of the Year and, in 2020, was recognized as Sports Illustrated Kids’ SportsKid of the Year.
In her sophomore season, Watkins elevated her game, averaging 27 points and 12 rebounds per outing. Ahead of her junior year, she transferred to Sierra Canyon School. There, she led the team to a 30–2 record and an Open Division state championship. That season, she averaged 25 points, 10.6 rebounds, and 3.2 assists per game and was named California Gatorade Player of the Year and Ms. Basketball.
JuJu Watkins NIL deal tracker
As of March 2025, JuJu Watkins has secured a wide range of NIL (Name, Image, and Likeness) endorsement deals with numerous high-profile brands. Her partnerships include Degree Deodorant, United Airlines, State Farm, Funko, NYX Professional Makeup, Gatorade, Nike, Fletcher Jones Mercedes, Cactus Jack, Instagram, Estée Lauder, Spotify, NerdWallet, AT&T, Morgan & Morgan, RITZ Crackers, Poppi, Dove, Celsius, Taco Bell, Wells Fargo, House of Victory, Fletcher Jones Motorcars, Cash App, and Lids, according to On3.
Personal Life
JuJu Watkins is the daughter of Robert Neal-Watkins and Sari Watkins. Her great-grandfather, Ted Watkins, was the founder of the Watts Labor Community Action Committee, a prominent community-based organization in Los Angeles. while still a junior in high school, Watkins became the first female athlete to sign with Klutch Sports Group. That same year, she landed a major NIL (Name, Image, and Likeness) deal with Nike. In October 2024, she extended her partnership with Nike through a multi-year contract, which ESPN reported as one of the largest footwear deals in women’s basketball.
Watkins has also inked NIL deals with major brands including AT&T, Celsius, Dove, Gatorade, NerdWallet, RITZ Crackers, State Farm, and Wells Fargo. Additionally, she has invested in Unrivaled, a professional women’s three-on-three basketball league. Recognized as one of the highest-earning women’s college basketball players through NIL, Watkins was name Best NIL Athlete by Sports Business Journal in 2024.
National Team Career
JuJu Watkins has achieved significant success on the international stage with USA Basketball. She won a gold medal at the 2021 FIBA U16 Americas Championship in Mexico, where she delivered standout performances—averaging 20 points, 5.7 rebounds, 5.2 steals, and 3.7 assists per game—and was named the tournament’s Most Valuable Player. The following year, she continued her dominance at the 2022 FIBA U17 World Cup in Hungary. Watkins again led Team USA to gold, earning MVP honors after averaging 13.1 points, 6.4 rebounds, 2.4 assists, and 2.3 steals per game.
JuJu Watkins Net worth 2025
JuJu Watkins’ estimated net worth in 2025 is likely between $750,000 and $1 million, primarily due to her NIL (Name, Image, and Likeness) deals and endorsement contracts. Her NIL valuation alone is report to be around $576,000.
FAQs
Who are JuJu Watkins’ parents?
JuJu Watkins is the daughter of Robert Neal-Watkins and Sari Watkins. She also comes from a notable family background—her great-grandfather, Ted Watkins, founded the Watts Labor Community Action Committee in Los Angeles.
What agency represents JuJu Watkins?
JuJu Watkins is represent by Klutch Sports Group. She made history in 2022 by becoming the first female athlete to sign with the agency while still a high school junior.
What NIL deal did JuJu Watkins sign with Nike?
JuJu Watkins initially signed a Name, Image, and Likeness (NIL) deal with Nike in 2022. In October 2024, she extended this partnership with a multi-year deal, which ESPN described as one of the largest shoe contracts in women’s basketball.
What other companies has JuJu Watkins partnered with?
In addition to Nike, Watkins has signed NIL deals with a variety of major brands, including AT&T, Gatorade, Celsius, Dove, NerdWallet, Ritz, State Farm, and Wells Fargo, among others.
How much has JuJu Watkins earned from NIL deals?
While specific earnings are not publicly confirm, JuJu Watkins is estimate to be one of the highest-earning women’s college basketball players through NIL agreements. In 2024, she was name Best NIL Athlete by Sports Business Journal.
What has JuJu Watkins accomplished with Team USA?
Watkins has won gold medals with USA Basketball at both the 2021 FIBA U16 Americas Championship and the 2022 FIBA U17 World Cup. She was name MVP of both tournaments for her outstanding performances.
