Joe Lycett Biography: Joe Harry Lycett, born in 1988, is a British comedian, television presenter, and painter, who is also known by the playful nickname “Mummy.” In 2020, he legally changed his name for a brief period to Hugo Boss as part of a satirical protest. Lycett has made numerous television appearances, featuring on shows such as Live at the Apollo, Taskmaster, Never Mind the Buzzcocks, 8 Out of 10 Cats, and QI. He has served as the announcer on BBC One’s Epic Win, the narrator for Ibiza Weekender, and the host of The Great British Sewing Bee on BBC Two, as well as Joe Lycett’s Got Your Back and Travel Man on Channel 4. He is widely recognized as one of the most prominent openly queer or pansexual figures in the UK and is known for his ongoing advocacy for LGBTQ+ rights.
Joe Lycett Biography
Joe Lycett, also known as Hugo Boss for a brief time in 2020, is an award-winning British comedian who has been active in the entertainment industry since 2009. Born on July 5, 1988, in Hall Green, Birmingham, England, Joe has gained widespread recognition for his witty humor, television appearances, and bold activism. Among his notable TV credits are The Great British Sewing Bee on BBC Two and Channel 4’s consumer-focused comedy show Joe Lycett’s Got Your Back. Lycett legally changed his name to “Hugo Boss” as a protest to support a small business being targeted by the German fashion brand. The stunt was widely publicized and earned praise for highlighting corporate bullying.
Joe Lycett Biography 2025 Details
| Birth name | Joe Harry Lycett |
| Born | 1988 (age 36–37) Birmingham, England |
| Medium | Stand-up, television |
| Education | University of Manchester (BA) |
| Years active | 2009–present |
| Children | 1 |
| Category | Lifestyle |
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About Joe Lycett
Joe Harry Lycett, also known by the self-given moniker “Mummy”, and officially self-renamed briefly as Hugo Boss in 2020, is a British comedian, television presenter, and painter.
- Born: 5 July 1988 (age 36 years), Birmingham, United Kingdom
- Height: 84 m
- Children: 1
- Parents: Helen Lycett, David Lycett
- Education: University of Manchester (BA)
Early Life and Education
Joe Lycett was born in Hall Green, Birmingham, to parents David Lycett and Helen (née Scholey), and he spent his childhood in Solihull. His paternal roots trace back to Staffordshire, while his grandmother’s side—the Wilkinson family—originated from the East Midlands and is distantly connected to the Wilkinson baronets. Lycett attended King Edward VI Five Ways Grammar School and later studied drama and English at the University of Manchester, where he earned a Bachelor of Arts degree.
Personal Details
- Full Name: Joe Lycett
- Date of Birth: July 5, 1988
- Age: 34 (as of 2022)
- Birthplace: Hall Green, Birmingham, UK
- Nationality: British
- Religion: Christian
- Zodiac Sign: Cancer
- Ethnicity: White
- Current Residence: United Kingdom
- Sexual Orientation: Pansexual
- Net Worth: Estimated $3–4 million
Family Background
Joe comes from a well-established British family. His father is David Lycett and his mother is Helen Lycett. While he keeps details about siblings private, Joe has spoken warmly about his family life growing up. The Lycett family follows the Christian faith.
Career Highlights
Joe Lycett has been entertaining audiences since 2009 with appearances on popular British comedy panel shows like Never Mind the Buzzcocks, Live at the Apollo, and Taskmaster. He gained further fame through his own shows and specials such as:
- Joe Lycett: That’s The Way A-Ha A-Ha, Joe Lycett (2016)
- I’m About to Lose Control And I Think Joe Lycett – Live (2018)
- Joe Lycett’s Got Your Back – a consumer-focused comedy show
- The Great British Sewing Bee – as host
- Rylan on Saturday – as a regular guest on BBC Radio 2
He has also become known for his humorous social media presence and public stunts aimed at calling out corporate hypocrisy.
Activism and Name Change
In February 2020, Joe legally changed his name to Hugo Boss to draw attention to the fashion company’s aggressive legal action against small businesses and charities using the word “Boss.” His protest, delivered with his signature comedic touch, received national and international attention.
Awards and Recognition
- Winner of Chortle Student Comedian of the Year (2009)
- Winner of the BBC New Comedy Award
- Nominated for Edinburgh Comedy Awards for Some Lycett Hot
- Runner-up in Laughing Horse New Act of the Year
Personal Life and Relationships
Joe identifies as pansexual and bisexual. While he is open about his sexuality, he keeps his romantic relationships private. He has spoken about past relationship struggles but has not confirmed any current partner.
Physical Appearance
- Height: 6 feet (182 cm)
- Weight: 86 kg (190 lbs)
- Build: Lean/Athletic
- Hair Color: Blonde
- Eye Color: Blue
- Piercings: Yes
- Tattoos: None reported
Interesting Facts
- Joe once asked Birmingham’s Lord Mayor to open his kitchen extension, turning the situation into a public raffle when initially declined.
- He received a parking fine in York in 2015, which later became part of his comedy material.
- He is an animal lover and owns a pet dog.
- He has a strong presence on social media with over 1.1 million Instagram followers and has been active on Twitter since 2008.
Joe Lycett Net Worth
Joe Lycett Net Worth Estimated $3–4 million
FAQs
Why did Joe Lycett change his name to Hugo Boss?
Joe Lycett legally changed his name to Hugo Boss in 2020 as a satirical protest against the fashion company for targeting small businesses and charities over the use of the word “Boss” in their names.
What is Joe Lycett’s show “Got Your Back” about?
Joe Lycett’s Got Your Back is a consumer rights comedy show on Channel 4 where Lycett exposes unethical corporate practices and champions everyday consumers in a humorous and engaging way.
What awards has Joe Lycett won?
Joe Lycett has received several comedy accolades, including the Chortle Student Comedian of the Year and the BBC New Comedy Award, and he was also nominated for the Edinburgh Comedy Awards.
What kind of dog does Joe Lycett have?
While Joe Lycett has shared that he owns a pet dog and is an animal lover, he hasn’t publicly disclosed specific details about the breed or name of his dog.
Has Joe Lycett released any stand-up specials?
Yes, Joe Lycett has released popular stand-up specials including That’s The Way A-Ha A-Ha, Joe Lycett (2016) and I’m About to Lose Control And I Think Joe Lycett – Live (2018).
Is Joe Lycett active on social media?
Joe Lycett is very active on social media platforms like Instagram and Twitter, where he shares comedy, activism, and personal updates with his large following.