Get Roku Channel on FireStick: In this post, I’ll walk you through how to get The Roku Channel on your FireStick. This guide works for all Amazon Fire TV devices, including Fire OS TV, the latest FireStick 4K Max, FireStick 4K, FireStick Lite, and the Fire TV Cube.

What is The Roku Channel?

The Roku Channel is a streaming platform owned by Roku Inc., a company best known for making smart TVs and streaming devices. Launched in 2017, The Roku Channel is an ad-supported streaming service that offers both live TV and video-on-demand (VOD) content completely free of charge. After two years, Roku introduced a premium subscription plan for the channel. Currently, The Roku Channel features over 400 free live TV channels and offers up to 80,000 on-demand titles. Premium subscribers can enjoy popular movies and TV shows through partnerships with services like Starz, Showtime, and EPIX.

The Roku Channel comes with two options:

Free (with ads)
Premium (ad-free)

How to Get The Roku Channel on FireStick

You can access The Roku Channel on your FireStick using the following methods.

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Method 1: Download the App from the Amazon App Store

The Roku Channel app is officially available only in the USA, UK, Mexico, and Canada. If you’re outside these regions, you can use a reliable VPN like ExpressVPN to unlock and stream content that might otherwise be restricted. Follow these steps to install The Roku Channel from the Amazon App Store:

On your Fire TV home screen, select Find > Search.
Use the on-screen keyboard to type The Roku Channel. When it appears in the suggestions, select it.
You’ll be taken to a page featuring The Roku Channel under Apps & Games. Click on the app icon.
Unlike many apps, The Roku Channel doesn’t require downloading or installation. Simply click on it, and the app will launch automatically.
You will now see The Roku Channel home screen, where you can browse live TV, free movies, and TV shows.

How to Stream on FireStick Anonymously

Once you’ve installed your apps, your FireStick is ready for streaming. However, it’s important to know that everything you stream online can be monitored by your Internet Service Provider (ISP) and government authorities. Streaming free movies, TV shows, or sports might expose you to legal risks.

Thankfully, you can protect your privacy by using a VPN on your FireStick. A VPN masks your real IP address (for example, 2401:4900:881a:d773:b81e:48f5:6fe5:ef1f) and helps you bypass ISP throttling, online surveillance, and geo-restrictions. I personally recommend ExpressVPN, which is fast, secure, and easy to install on any Fire TV or FireStick device. We do not support copyright infringement. However, it can sometimes be difficult to distinguish between legal and illegal streaming sources. Using a VPN adds a layer of protection to your online activity.

How to Set Up ExpressVPN on FireStick

Step 1: Subscribe to ExpressVPN. It comes with a 30-day money-back guarantee, so you can try it risk-free.
Step 2: Turn on your FireStick and navigate to Find > Search.
Step 3: Type ExpressVPN in the search box and select it from the results.
Step 4: Click Download to install the ExpressVPN app on your Fire TV device.
Step 5: Open the app and log in with the credentials you created during sign-up.
Step 6: Click the Power icon to connect to a VPN server. That’s it—your streaming is now private and secure with ExpressVPN, the best VPN for FireStick.

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Method #2: Watch The Roku Channel via Amazon Silk Browser on FireStick

If the Roku Channel app isn’t available in your region or you prefer not to download it, you can still stream content directly through The Roku Channel website using the Amazon Silk browser on your FireStick.

Here’s how:

Open the Silk Browser on your FireStick.
In the address bar, type: Or, use the Search option, enter “The Roku Channel,” and hit Go.
From the search results, click on the official Roku Channel website.
Once the homepage loads, choose Free Movies & TV to explore available content.
Pick a title from any featured category.
When prompted to open the link, choose either Silk Browser or The Roku Channel app (if installed). Select Always or Just Once to continue.
Click Play to start streaming instantly.

How to Use The Roku Channel App on FireStick

After launching the app, you’ll see the main home screen. Use the Home menu to browse through featured content by scrolling right and down.

Live TV: Access over 400 free live TV channels, sorted by categories like Featured Live TV, Recommended For You, and Trending Now.
Channel Guide: Browse the electronic program guide (EPG) to see what’s currently playing and what’s coming up.
Search: Use keywords to find specific movies, shows, or channels.
Kids & Family: A safe space with nursery rhymes, shows, and child-friendly videos.
Categories: Browse by genre—News, Food, Romance, Action, Sports, Home & Garden, and more.
Roku Originals: Stream Roku’s exclusive content. Explore subcategories like Recently Released, Comedy, and Dating & Relationships.
Settings & Account: Customize your viewing experience and manage your Roku profile.

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Frequently Asked Questions

Is The Roku Channel available on FireStick?

Yes. The Roku Channel is available in the Amazon App Store for users in the US, UK, Canada, and Mexico. If you’re outside these countries, use a VPN like ExpressVPN to access it.

Is The Roku Channel free?

Absolutely. The Roku Channel offers tons of free movies, shows, and live TV. There’s also a premium tier with additional content, but the free version provides plenty to watch.

Can I use The Roku Channel on FireStick even without a Roku device?

Yes. You don’t need a Roku device to use The Roku Channel on FireStick. Just install the app from the App Store or use the Silk browser to stream directly from the website.

Is The Roku Channel safe to use?

Yes. It’s a legitimate platform owned by Roku Inc., and all content is licensed and distributed legally.

Is The Roku Channel worth it?

Definitely. With over 400 live channels, 80,000+ free movies and shows, and original programming, it’s a solid streaming option, especially for free content.

Final Thoughts

This guide showed you two easy ways to access The Roku Channel on FireStick. The easiest method is installing the app via the Amazon App Store. If that’s not available to you, the Silk browser provides a reliable alternative.

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