How to Install Now TV on FireStick: This guide explains how to install Now TV on your FireStick. The steps work for all Amazon Fire TV devices, including Fire TV Stick, Fire TV Stick Lite, Fire TV Stick 4K, Fire TV Cube, the new FireStick 4K and 4K Max models, Android TV boxes, and other Android devices. Before jumping into the installation, let’s take a quick look at what Now TV offers.
What Is Now TV?
Now TV is a subscription-based streaming service owned by British broadcaster and satellite provider Sky. The Now TV app is officially available on the Amazon App Store for all FireStick devices registered in the UK. This service provides a wide range of popular movies, TV shows, reality programs, and sports content. Its appeal lies in its flexible, no-contract subscription model, making it ideal for short-term or on-demand streaming, such as seasonal sports or reality shows. Membership plans are billed monthly, and you can cancel anytime.
Now TV supports all major operating systems, including Android, iOS, Windows, and macOS. With a subscription, you can register up to six devices and stream on three simultaneously. Streaming on Now TV is simple—just choose a membership plan, create a Now account, and start watching your favorite content. Each plan offers exclusive shows and movies, and you can upgrade to enjoy ad-free viewing and higher-quality video.
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What I like about Now TV
- Access to hundreds of classic, trending, and popular movies, TV shows, sports, and reality TV
- Affordable, no-contract packages with premium, exclusive content
- Ad-free streaming options and full HD quality
- A seven-day free trial on most memberships (excluding Sports)
You can also explore more apps like this in our curated list of the best FireStick apps.
How to Subscribe to Now TV
Now TV offers four different monthly memberships, with three of them including a seven-day free trial. After the trial period, your subscription will automatically renew each month unless you cancel it. Here’s a breakdown of the memberships and their prices:
- Entertainment Membership: Access exclusive and award-winning shows for £9.99 per month, with an optional Boost service for an additional £5 per month.
- Cinema Membership: Watch over 1,000 on-demand movies and Sky original films for £9.99 per month, plus a £5 monthly Boost option.
- Sports Membership: Get 11 Sky Sports channels featuring live events, highlights, and games. Available as a daily subscription for £11.99 or a monthly subscription for £25.
- Hayu Membership: Stream more than 8,000 episodes of US reality TV shows for £4.99 per month.
Steps to Subscribe to Now TV
- Visit https://www.nowtv.com/.
- Click on TV Membership.
- Select the membership plan that suits you best.
- Follow the prompts to create your Now TV account.
- Enter your payment information to complete the subscription activation.
Once your subscription is active, you can install the Now TV app on your FireStick to begin streaming.
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How to Install Now TV on FireStick
Now TV is available directly from the Amazon App Store, making installation on your FireStick quick and easy. Just follow these steps:
- On your FireStick home screen, select the magnifying glass icon to open Search.
- Use the remote to type Now TV into the search bar and select it from the suggestions.
- Choose Now TV from the search results. If you don’t see the app, it likely means your FireStick is registered outside the UK, where the app isn’t available.
- Click Get and wait for the app to download and install.
- Once installed, click Open, sign in with your Now TV account, and start streaming.
How to Stream Anonymously on FireStick
Once you’ve installed the right apps, your FireStick is ready to stream your favorite content. However, before you dive in, it’s important to note that everything you stream online can be monitored by your ISP and government authorities. Streaming free movies, TV shows, or sports content without proper authorization could potentially lead to legal issues. Fortunately, there’s a foolproof way to keep your streaming activity private—using a reliable VPN for your FireStick. A VPN masks your original IP address, helping you bypass online surveillance, avoid ISP throttling, and unblock geo-restricted content.
I personally recommend ExpressVPN—one of the fastest and most secure VPNs available. It works with all streaming apps and is incredibly easy to set up on any Fire TV or FireStick device. We do not promote piracy or copyright infringement. However, sometimes it’s difficult to distinguish between legitimate and illegitimate streaming sources, so a VPN adds an extra layer of protection.
Here’s how to use ExpressVPN to keep your streaming activity private on FireStick:
- Step 1: Subscribe to ExpressVPN. It comes with a 30-day money-back guarantee, allowing you to try it risk-free for a month. If you’re not satisfied (which is rare), you can request a full refund.
- Step 2: Turn on your Fire TV Stick and navigate to Find > Search.
- Step 3: Type ExpressVPN in the search bar and select the app from the results.
- Step 4: Click Download to install ExpressVPN on your Fire TV Stick.
- Step 5: Open the app, enter the login details you created during subscription, and click Sign In.
- Step 6: Press the Power icon to connect to a VPN server. That’s it—your connection is now private and secure with one of the best VPNs for FireStick.
How to Use the Now TV App on FireStick
Now TV is a fantastic streaming service that lets you watch current and on-demand content without any long-term contracts. If you plan to use the app regularly, I suggest creating a shortcut on your FireStick home screen for quick access. Check out our detailed guide on creating home screen shortcuts for step-by-step instructions. The Now TV app has a simple and intuitive interface, making it easy to browse content. The homepage features a New and Trending section showcasing the latest and most popular Sky TV offerings. You’ll also find tabs like TV Guide, Trailers, Movies, Kids, Amazing Animation, Recommended Shows, Most Popular Movies, and Live Sports—each providing quick access to a wide range of content.
On the left side of the home screen, there’s a menu with these categories:
- Home
- Movies
- Entertainment
- Sports
- Kids
- Hayu
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Each category includes subcategories to further organize content. For example, under Movies, you’ll find Highlights, All Movies, and Watch Live. Within All Movies, films are sorted into genres like comedy, action, family, crime & thriller, sci-fi, and more. To quickly find what you want, use the magnifying glass icon in the top right corner. Just type your keyword and search. For instance, searching for “Formula 1” will show live channels streaming the Grand Prix races. When you select My TV, you’ll be prompted to sign in if you haven’t already. Enter your username and password to start streaming. If you forgot your password, click Forgotten Your Password to visit the Now TV website and recover your login details.
FAQ’s
Is Now TV free to use?
No, you need to purchase a membership and create a NOW account to stream content on Now TV. The service offers four types of memberships—Entertainment, Cinema, Sports, and Hayu—allowing you to choose the plan or combination that best fits your viewing preferences.
Is there a monthly subscription fee for Now TV?
Yes, Now TV charges a monthly fee for its memberships, all of which are non-contract and auto-renew each month unless you cancel your subscription beforehand.
Can I use my Sky account to access Now TV?
You must have a separate NOW account to stream content on Now TV, even if you already have a Sky account. However, you can register your NOW account using the same details as your Sky account.
Conclusion
If you want to enjoy movies, TV shows, sports, and reality programming without being locked into long-term contracts, Now TV is an excellent choice. It offers a wide variety of new, trending, and original on-demand content alongside live channels. You can easily install the Now TV app on your FireStick directly from the Amazon App Store and start streaming right away.
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