FireStick Stuck on Amazon Logo? Here’s What to Do Step By Step Experts Guide

FireStick Stuck on Amazon Logo: In this post, I’ll explain why your FireStick may get stuck on the Amazon logo and how to fix it. These solutions apply to all Fire TV streaming devices, including the FireStick Lite, FireStick 3rd Gen, the latest FireStick 4K and 4K Max, and the Fire TV Cube. Many Fire TV users experience the frustrating issue of their device freezing on the Amazon logo or getting stuck in a boot loop.

When this happens, the FireStick becomes unresponsive, making it impossible to stream content and disrupting your entertainment. This problem is surprisingly common, as shown by numerous discussions across online forums. There are a few possible reasons for this issue. It could be due to corrupted system files, an outdated operating system, or a failed software update. Power issues are also a common culprit—using a poor-quality power adapter or USB cable can prevent the FireStick from working correctly. In some cases, a faulty HDMI connection or internal hardware failure may be to blame.

Why Is My FireStick Stuck on the Amazon Logo?

There are several reasons why your FireStick might freeze on the Amazon logo during startup. Common causes include:

  • A pending system update
  • Background processes such as data backups
  • Power supply interruptions
  • Compatibility issues with the HDMI port, USB cables, power adapters, or extenders
  • Hardware malfunctions
  • Temporary software glitches caused by corrupted apps or system files

In most cases, this issue can be resolved with some simple troubleshooting steps. However, if the root cause is faulty hardware, you may need to contact Amazon support or consider a replacement, as it typically cannot be fixed on your own.

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How to Fix a FireStick Stuck on the Amazon Logo

If your FireStick is frozen on the Amazon logo screen, try these solutions before giving up on the device:

1. Wait It Out

One of the most common reasons a FireStick gets stuck on the Amazon logo is due to background processes—like system updates, app installations, or data backups—taking place. These can temporarily freeze the device. Give it some time to finish these tasks. It’s recommended to wait at least 30 minutes before attempting other fixes. In rare cases, updates can take several hours (even up to 12 hours). Some users have successfully resolved this issue by simply leaving the FireStick plugged in and powered overnight.

2. Power Cycle the FireStick (Unplug Everything)

Insufficient power can also cause the FireStick to hang on the logo screen. A complete power cycle can often break the boot loop.

  • Unplug everything: the FireStick, power adapter, USB cables, and HDMI extenders.
  • Let everything sit unplugged for a few minutes.
  • Reconnect the FireStick, preferably directly into the power outlet and TV, bypassing any extenders or hubs.

This ensures the device receives a stable and direct power supply.

3. Switch HDMI Ports and Accessories

Sometimes the problem lies with faulty HDMI ports, cables, or extenders.

  • Try connecting the FireStick to a different HDMI port on your TV.
  • If the issue persists, inspect your HDMI cable and any connected extenders. Damaged or low-quality accessories can disrupt power or data flow.
  • For best results, remove all accessories and plug the FireStick directly into the TV using the original cables.

4. Restart or Factory Reset the FireStick

Minor software glitches or improper shutdowns can cause the device to freeze. Try restarting:

  • Press and hold the Play/Pause and Select buttons on your remote simultaneously for 5–10 seconds.
  • Your FireStick should shut down and reboot.

If that doesn’t work, try a factory reset (note: this will erase all your data):

  • Press and hold the Back button and Right direction button on the remote for about 10 seconds.
  • A prompt to confirm the factory reset will appear. If you don’t cancel it, the FireStick will reset automatically after 10 seconds.

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5. Enter Safe Mode

This method is more advanced and requires additional accessories like a wired keyboard and OTG cable.

Here’s how to enter Safe Mode:

  1. Connect the OTG cable to the FireStick.
  2. Plug the keyboard into one USB port of the OTG cable.
  3. Connect the FireStick power supply to the other USB port.
  4. Power on the FireStick.

While the FireStick is stuck on the Amazon logo, press and hold the following keys on your keyboard at the same time:

Ctrl + Alt + Menu + PrtScn + I

Keep holding these keys until you see “Safe Mode” appear on the screen.

Once in Safe Mode, you can:

  • Let pending updates complete
  • Remove problematic third-party apps
  • Restart or perform a factory reset

6. Check Your TV’s HDCP Compliance

Most modern TVs and monitors support HDCP (High-bandwidth Digital Content Protection), which helps prevent unauthorized copying of digital content. If you’re using a relatively new TV, HDCP compliance likely isn’t the issue—but it’s still worth checking. Refer to your TV’s manual or search online using the model number to confirm whether it supports HDCP. In rare cases, using a non-HDCP-compliant TV can cause issues with devices like the FireStick, including being stuck on the loading screen.

7. Contact Amazon Support

If none of the above solutions work, don’t give up just yet. Reach out to Amazon Customer Support for assistance. Be sure to explain the issue in detail and let them know which troubleshooting steps you’ve already tried. They may have additional solutions or advanced diagnostics you can follow. If your device is still under warranty, they may offer a replacement or repair. Even if it’s out of warranty, Amazon may provide a discounted upgrade or replacement option depending on the situation.

Wrapping Up

That’s everything you can try to fix a FireStick that’s stuck on the Amazon logo screen. As long as the issue isn’t caused by faulty hardware, one of these troubleshooting steps should get your device working again. Tried any of the methods above? Let us know in the comments which solution worked for you!

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Frequently Asked Questions

Why is my FireStick frozen on a black Amazon logo screen?

Several factors may cause your FireStick to freeze on the Amazon logo screen. These include ongoing system updates, data backups, faulty power supply, temporary software glitches, and hardware issues.

How do I force-restart my FireStick that is stuck on the Amazon logo during boot-up?

To force-restart a FireStick stuck on the Amazon logo during boot-up, hold the play/pause and select buttons for at least 5 seconds. You’ll see an alert on your screen saying the device is powering off. The device will then turn on after a few seconds.

How do I fix my FireStick boot loop?

Unplug everything and wait for a few moments before turning the FireStick on. You can also try resolving the glitch by using a different HDMI port. If these two don’t fix the issue, remove the hardware extensions and replace faulty cables.

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